Advertising Notice
How We Market Our B2B Software Solutions
Last Updated: January 1, 2025
B2B Focused
Our advertising targets financial institutions and enterprises seeking trading platform solutions
Privacy Focused
We never sell personal data and comply with GDPR and CCPA requirements
Full Control
Manage your advertising preferences and opt-out options at any time
Important: Tradesocio operates on a B2B2C model
This Advertising Notice covers marketing activities for our corporate website (tradesocio.com) only. We are a software development company that provides trading platform solutions to financial institutions (our clients). We do not advertise directly to retail traders or end consumers. Our advertising targets institutional decision-makers, technology professionals, and enterprise customers in the financial services industry.
1. Introduction
Tradesocio ("we," "us," or "our") is a B2B software development company specializing in trading platform solutions for financial institutions. This Advertising Notice explains how we market our software products and services to institutional clients, what data we use for B2B marketing purposes, and your choices regarding our advertising practices.
This notice should be read together with our Privacy Policy and Cookie Notice, which provide additional details about data collection and use.
2. Types of B2B Advertising We Use
2.1 LinkedIn B2B Advertising
As a B2B software company, LinkedIn is our primary advertising platform for reaching institutional decision-makers:
- Sponsored content targeting CTOs, CIOs, and technology leaders
- Account-based marketing for specific financial institutions
- InMail campaigns for direct outreach to qualified prospects
- Retargeting website visitors from financial services organizations
2.2 Google Ads for Enterprise Search
We use Google Ads to reach enterprises searching for trading platform solutions:
- Search ads for keywords like "trading platform software," "white-label trading solutions"
- Display ads on financial technology publications
- Retargeting campaigns for website visitors and demo requesters
- YouTube ads on fintech and enterprise software channels
2.3 Industry Publication Advertising
We advertise in specialized financial technology publications:
- Banner ads on fintech news sites and industry blogs
- Sponsored articles and thought leadership content
- Trade show and conference sponsorships
- Webinar co-marketing with industry partners
2.4 Email Marketing to Business Contacts
With consent, we send B2B marketing emails to:
- Business contacts who requested information or demos
- Attendees of our webinars, trade shows, and events
- Subscribers to our institutional newsletter
- Prospects who downloaded whitepapers or case studies
You can unsubscribe from marketing emails at any time by clicking the "Unsubscribe" link in any email.
3. Data Used for B2B Marketing
To deliver relevant B2B advertising, we may use the following business contact information:
3.1 Business Contact Information
- Business email addresses and phone numbers
- Company name and job title
- Industry and company size
- LinkedIn profile information (when provided)
- Demo and consultation requests
3.2 Corporate Website Activity
- Pages visited on tradesocio.com
- Product pages and feature documentation viewed
- Resources downloaded (whitepapers, case studies)
- Time spent reviewing specific solutions
- Form submissions (demo requests, contact inquiries)
3.3 Third-Party Business Data
- Company firmographic data (industry, revenue, employee count)
- Professional information from LinkedIn (seniority level, function)
- Technology stack and software usage data
- Intent signals (companies researching trading platforms)
What We Do NOT Collect: We do not collect or use personal consumer data, retail trading activity, or end-customer information for advertising purposes. Our advertising is strictly B2B focused on institutional decision-makers.
4. B2B Advertising Partners and Platforms
We work with trusted enterprise advertising platforms:
| Platform | Purpose | Opt-Out |
|---|---|---|
| LinkedIn Ads | B2B targeting, account-based marketing, InMail campaigns | LinkedIn Ad Settings |
| Google Ads | Enterprise search ads, display ads, YouTube advertising | Google Ad Settings |
| Twitter/X | Fintech community engagement, promoted tweets | Twitter Privacy Settings |
| Intercom | Website chat, targeted messages, product tours | Managed via cookie settings |
5. Marketing Measurement and Analytics
We measure the effectiveness of our B2B marketing campaigns to understand:
- Campaign reach and impressions among target companies
- Engagement rates (clicks, form submissions, demo requests)
- Lead quality and conversion to qualified opportunities
- Return on marketing investment (ROMI)
- Attribution across multiple touchpoints in the enterprise sales cycle
This measurement data is typically aggregated at the company level and used to optimize our marketing strategy for institutional clients.
6. Your Advertising Choices
6.1 Opt-Out of Personalized Advertising
You can opt out of personalized ads by:
- Adjusting cookie preferences in our Cookie Settings
- Using browser privacy settings to block third-party cookies
- Managing ad preferences on LinkedIn, Google, and other platforms
- Opting out through industry tools:
6.2 Email Marketing Preferences
To manage B2B email marketing:
- Click "Unsubscribe" in any marketing email
- Contact us at marketing@tradesocio.com
- Update preferences through our enterprise contact form
7. Privacy Rights (CCPA and GDPR)
Depending on your location, you may have specific rights regarding your business contact information:
California Residents (CCPA)
- Right to Know: Request information about business data collected for marketing
- Right to Delete: Request deletion of your business contact information
- Right to Opt-Out: We do not sell personal information
European Residents (GDPR)
- Right to Access: Request a copy of your business data
- Right to Erasure: Request deletion of your contact information
- Right to Object: Object to processing for marketing purposes
To exercise these rights, contact us at privacy@tradesocio.com.
8. Updates to This Notice
We may update this Advertising Notice to reflect changes in our marketing practices or legal requirements. Material changes will be communicated through our website and email notifications to business contacts.
9. Governing Law
This Advertising Notice is governed by the laws of the Republic of Singapore. For EU residents, GDPR protections apply. For California residents, CCPA rights apply.
10. Contact Us
For questions about our B2B advertising practices or this notice:
This Advertising Notice is effective as of January 1, 2025. By visiting our corporate website, you acknowledge that you have read and understood our B2B advertising practices and your related choices.